The Opening Industry Day 2016


In cooperation with KIDS Regio
during The Financing Forum for Kids Content

15. March 2016, Malmö

Children’s films are getting more and more relevant for the industry and childhood is constantly changing. The creative industry: creators, distributors, exhibitors must continuously update their knowledge regarding preferences and needs of the young generation and integrate this information within the creating process. Particularly for the process of development and production, collaboration is the key. In a line of inspirational Keynotes and a ThinkJam lab The Opening Industry Day during The Financing Forum for Kids Content will investigate special bonds of collaboration as well as methods and techniques of audience engagement that can be accomplished particularly during the creative process.

The Keynote session shedded light on case studies as best practise examples that have successfully involved children in the process of product, prototype and project creation. Furthermore on two afternoons the ThinkJam lab challenged creatives for kids content from all fields/sectors to backtrack their ideas, reverse-engineer their thoughts and travel with their good ideas back to the very roots in order to make their original idea even better. Within this process the ThinkJam involved the target group itself and brings for the first time children in as co-creators.


Opening Hosts:
Annette Brejner, Head of The Financing Forum for Kids Content
Viola Gabrielli, Project Manager KIDS Regio

Welcome of Cooperation partners:
Malte Krückels
, State Secretary for Media and Representative of the Free State of Thuringia for Federal Affairs, Germany
Manfred Schmidt, Head of Mitteldeutsche Medienförderung, Germany
Ralf Ivarsson, Head of Film i Skåne, Sweden

Inspirational KEYNOTE / Case Study 1: PLAY SANDBOX – Co-Design with children

Play Sandbox is an research & development programme that brings research experts and companies together to experiment, produce and design new prototypes in collaboration with children.

Speaker: Jo Lansdowne  (United Kingdom), designer and project manager of REACT within the team of Watershed

REACT Managing Producer Jo Lansdowne, shared her experiences from running Play Sandbox, which developed six new products and services for children through a process of co-design with children themselves.

Inspirational KEYNOTE / Case Study 2: Film Project THE INVISIBLE BOY on methods of how to engage with the young audience during the developing phase as a tool of marketing 

Speaker: Carlotta Calori  (Italy), producer, Indigo Film

THE INVISIBLE BOY is an Italian superhero genre film for children, set in the windswept city of Trieste, Italy. Directed by Oscar-winning Italian director Gabriele Salvatores (Mediterraneo), who is known for one of Europe’s best films, often focussing the children’s perspective in I’m Not Scared (2003). THE INVISIBLE BOY won the 2015 EFA Young Audience Award, awarded by children from 25 European cities.

Keynotes: Mette-Ann Schepelern

ThinkJam – Get a head start on the tools that bring in kids as co-creators


Paul Tyler (Denmark), Handling Ideas
Thomas Vigild (Denmark), Headmaster at Vallekilde Game Academy
Co-Tutor: Nicole Kellerhals (Germany), dramaturge X-Filme

Report BACK
ThinkJam DAY 1 with Thomas Vigild and Paul Tyler

The Opening Industry Day and the ThinkJam Lab is co-hosted by Mitteldeutsche Medienförderung (Central German Media Fund), The State Chancellery of Thuringia, Creative Europe Desk Media Sweden, Denmark and Berlin-Brandenburg.