Christopher Sandberg is Chief Creative Officer and founder of International Interactive Emmy Award winning television and transmedia production company The company P. Sandberg is dedicated to the exploration of drama with massive audience involvement. He has two decades of experience in start-ups as CEO and as Executive Producer in television, online and mobile, ranging from television drama to social applications and games. He can share with us his experience in start-ups as CEO and as Executive Producer in television, online and mobile, ranging from drama to social applications to games. He will define crossmedia/transmedia/social media and its role for marketing. He will speak about storytelling as an important element within marketing and about tendencies in successful marketing campaigns.