Publication

In today’s rapidly changing world, the values of democracy, diversity and cultural identity are more important than ever. Children’s films play a key role in shaping the perspectives of young audiences, fostering understanding, empathy and a sense of shared values. The 4th KIDS Regio Forum in 2024, under the theme “Building Bridges”, focused on policy, knowledge sharing and networking. It emphasised the importance of connecting different levels of decision-makers and stakeholders to ensure recognition of the social and cultural importance of children’s films.

We were therefore particularly proud that the event was held under the esteemed patronage of the European Parliament and Catherine Trautmann, President of Eurimages. These prestigious endorsements underline the importance of children’s films in Europe and the importance of our critical work.

A key focus of the 2024 Forum, and an outcome of previous Forums, has been the need for more research and data. In partnership with Will&Agency, KIDS Regio have conducted the pioneering pan-European study “Keeping up with Children as an Audience“. This comprehensive research, involving 374 children aged 7-11 from 12 European countries, combined qualitative and quantitative methods to provide valuable insights. One of the most significant findings highlighted the social nature of film viewing, with children often watching films at home with their family. This insight confirms the unique value of film and cinema as a shared experience, especially at a time when media consumption is becoming increasingly individualistic.

The study also revealed that young European audiences share more similarities than differences, with preferences influenced by age rather than nationality or gender. This insight is crucial for distribution strategies, emphasizing the potential for the cross-border appeal of children’s films. The comprehensive data gathered provides a strong foundation for advocacy efforts, highlighting the impact of European children’s films on promoting cultural and linguistic diversity and fostering a European identity. In addition to qualitative insights, the demand for quantitative data on the European children’s film sector remains high. Ahead of the 2024 Forum, KIDS Regio renewed its collaboration with the European Children’s Film Association (ECFA) and the European Audiovisual Observatory (EAO) to update data on European children’s films. Led by Dr Becky Parry, the first results were presented at the Forum, sparking discussions about the data available and its role in advocacy. These conversations highlighted the need for more context and refinement of the database, with an annual publication of analysed data being crucial for informed policymaking.

Looking ahead, KIDS Regio aims to use the momentum from the Forum to engage in broader conversations on the topics discussed. The Forum report will compile and preserve the participants’ insights and ideas, making them accessible and understandable for a wider audience. The report will be released with multiple parts:

BOOK I: Building Bridges – A shared Mission for Children’s Film in Europe

BOOK II: Keeping up with Children as an Audience

BOOK III: European Children’s Film – What counts?

Beyond the Forum, KIDS Regio continues to engage in strategic activities at EU level to promote the importance of children’s films. Past initiatives, such as presenting at various policy meetings and organising screenings of children’s films in a political context, aimed to highlight the value of children’s films as a cultural asset. These efforts will remain a cornerstone of KIDS Regio’s strategy as the organisation seeks to build stronger networks and inform policy at both national and European levels.

For an unfiltered insight into the Forum’s activities and discussions, the live editorial will continue to be available on our website. As we move forward, KIDS Regio remains committed to promoting the importance of children’s films in helping to shape a diverse and democratic Europe. The outcomes of the Forum will serve as a basis for ongoing dialogue and collaboration, driving the development of children’s cinema in Europe and reinforcing the values of democracy, diversity and cultural identity.