Maurice Wheeler is the Strategic Planning Director and co-founder of Doco, the creative agency specialising in family.
Over his 15 years of working in the digital marketing arena Maurice has helped many clients including Disney, Microsoft, Tesco, Lego, BBC, and Cartoon Network.
Some of his more memorable pieces of work include working with TV institution Blue Peter to remain relevant to today’s contemporary audience; helping Tottenham Hotspur understand how they can work with families to ensure the next generation of fans are engaging with the club; and advising Microsoft on how they can talk more effectively with the family audience for their Xbox games console.
He has written several papers on how to effectively engage with different audience types from Kids to Fathers to the family unit as a whole.
You will mostly find him reading research papers, preparing presentations, running or playing with his two boys.