Keeping up with Children as an Audience

“Keeping Up with Children as an Audience” by KIDS Regio and PUBLIKUM provides in-depth insights into the media consumption habits of children across Europe, based on extensive qualitative and quantitative data from twelve countries. It highlights differences and similarities between countries, focusing on how children aged 7-11 perceive films, their preferences for genres and characters, and their viewing habits. Both individually and in social contexts such as family and school, the report reveals children’s definitions of film, preferred content and interactions. These findings are intended to help filmmakers and media professionals create relevant and engaging content for this dynamic young audience, thereby increasing the cultural diversity and potential of European children’s films.