The Opening Industry Day 2013

In cooperation with KIDS Regio 
during The Financing Forum for Kids Content

11. March 2013, Malmö

The most exciting international speakers were invited, to shed light on how to navigate in a diversified market without losing focus. Top industry profile Wendy Bernfeld (The Netherlands, Ireland), Rights Stuff, set out the new digital landscape regarding content as well as financing and cross-platform exploitation with special focus on film- and media projects for children.

Two of the most experienced interactive producers Jason DaPonte (former Managing Editor of BBC Mobile) and Asta Wellejus (former Zentropa Interactive CEO) presented a selection of the most intriguing and non-patronizing international transmedia projects for children from the last four years.

On top of that we matched participants with representatives of new players in the field of funding/ commissioning/ aquisitioning creative content.

There is clearly a shift taking place in the Media World, particularly in the diversification of players and markets. Companies like Amazon, Google, Netflix, Maxdome, Telekom, Apple, Samsung and Nokia own platforms, which have become serious players in the global distribution of content. The children’s and youth audience across Europe by their nature are often in the lead in the take-up of new technology, new platforms and new content forms. These changes in audience relationships and habits mean that the creative industries have to go beyond classical forms of financing and distribution.    

Programme

Opening Keynote
How to drive a children’s film & media project to success in a diversified market

Speaker: Wendy Bernfeld (The Netherlands, Ireland), Rights Stuff
Presented by Paul Tyler (Denmark), Handling Ideas
Top industry profile Wendy Bernfeld, sets out the new digital landscape regarding content & IP, licensing (VOD) as well as financing and cross-platform exploitation with special focus on film- and media projects for children. She will share her knowhow on how to navigate in a diversified market without losing focus. Through a detailed overview and various examples she provided further awareness, knowledge and practical tools to help balance traditional media players, sales and funding sources with new/digital media platforms to effectively maximize revenues.  

Keynote
International Interactives and Kids! – new audience engagement methods for children.

Speakers: Jason DaPonte (United Kingdom), The Swarm and Asta Wellejus (Denmark), Die AstaExperience 
Two of the most experienced interactive producers Jason DaPonte (former Managing Editor of BBC Mobile) and Asta Wellejus (former Zentropa Interactive CEO) presented a selection of the most intriguing and non-patronizing international transmedia projects for children from the last four years. Furthermore they inspired with examples of new audience engagement methods for children, both on the physical side with connected devices, tablets and mobile the purely digital online experience. 

Meet the Experts 

Industry Day Cocktail Mingle

Co-hosted by MEDIA Desk Denmark & Sweden

The Opening Day of the Financing Forum for Kids Content in cooperation with KIDS Regio will continue and deepen the Berlinale Theme Talk - Blurring Borders - of the Co-Production Market. This day intends to provide useful stimuli for producers, distributors and other professional industry players working with producing and financing children’s content in film, television, games, cross- and transmedia.