The Opening Industry Day 2019

AUDIENCE THINKING – CO-CREATION

In cooperation with KIDS Regio 
during The Financing Forum for Kids Content

12. March 2019, Malmö 

Participatory Design Track

This conference track will focus on implementing a user-centered design approach in the creation of kids’ media. In other words, we will look at having children and young teens actively participate in the development of content and formats, to help the creators, producers, commissioning editors and funders gain a deeper understanding of their audience.

The track consists of three Opening Lectures and a workshop and is facilitated by Inga Von Staden, Germany

Programme

THREE OPENING LECTURES / PLENARY SESSION

Active participation in the development of content and formats, to help the creators, producers, commissioning editors and funders gain a deeper understanding of their audience.

Keynote on Participatory Design by Inga von Staden, ProjectScope, Germany

Case Study on Sharing Experiences: Sparkle presented by Matthias Bazyli, producer at ANDERTHALB Film- und Fernsehproduktion with authors Ulrike Lehmann and Christina Schollerer, Germany

Keynote Co-Creation as a Design Method: OLIVIA 17/YLE presented by Asta WellejusCEO Die Asta Experience, Denmark                                       

Parallel Track on Immersive & Digital Factual 

WORK-SHOP : Putting Theory into Practice 

Building Worlds together, The Plot Machine, Grown Ups are shuffled between tables, play-do, Commissioning Editors, Funders and Producers, Students Facilitators, Country Declarations – are just some of the buzz words for our four phases 2019 co-creating with the target group work-shop will emphasize.

In creative collaboration with young experts from Denmark and Sweden, participants engaged in a user-centered, generative design method to gain a better understanding for the needs and fears of kids and insights into their dreams and realities. The interdisciplinary teams created and medialised their own fictional world and used it to tell stories or play games staged within that universe.

Insights were summed up and collected into meaningful and written reflections or inspirational guidelines, shared with all the Forums guests as a take away. The outcomes was also considered a prelude for the upcoming 3rd KIDS Regio Forum 2019 in Weimar, Germany.

Facilitated by Inga Von Staden, Germany