Films form an essential part of the concept of cultural diversity and, furthermore, valuable means in terms of media literacy and cultural and personal education. Children are the audience of today and tomorrow, they critically question their world they live in through stories with convincing characters. They have a right to see films told from their perspective, films that entertain and also tell them something about life, but always take them seriously.
The need for original stories grows when children’s films are doing better in the market. While the thriving films are usually spin-offs of famous books, they do not automatically increase diversity. Market pressure suppresses a sufficient national and especially international exploitation of these films and hence impairs conditions for financing and developing.
KIDS Regio dedicates its campaigns to ensure that children in Europe have access to and a wider choice of highest quality films.
KIDS Regio acts on the principals of the Erfurt declaration from 2009 and the recommenations captured at the KIDS Regio Forum 2014 by 80 media professionals from 18 countries working within different fields of activities in the children’s film industry: