KIDS REGIO MEETING POINT & WORKSHOP during BUFF:ff

 - KEEP up with your audience -

Cross-and Transmedia Marketing for KIDS Films

KIDS Regio meeting point brings together the expertise of digital, cross and transmedia to elevate the impact of storytelling for live action feature films. 

Transmedia and crossmedia: what are they and what can we learn from them? 

Do contemporary audiences want them to be components of how stories are told nowadays? 

Does every story need to directly engage its audience? 

How can we use the strength of storytelling as a marketing tool? 

How do we use online PR and social media to promote films for kids? 

In which way do children use media and digital social networks? 

What new business collaborations need to be explored and developed?

KIDS Regio – KEYNOTES

Open to all BUFF:ff and KIDS Regio participants

Venue: Palladium

9.30 – 9.45 welcome / opening

Moderation – Nicoletta Iacobacci

9.45 – 11.40 KEYNOTES  

Crossmedia / transmedia / social media – some definitions, tendencies and creations for a young audience and a digital age - Christopher Sandberg 

Digital marketing to kids –research and case studies -Maurice Wheeler

Crossmedia marketing for KIDS and tools that can be used for children films – Mathias Noschis

11.40 – 12.00 coffee - end  

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KIDS Regio meeting point and B2C workshop

KIDS Regio meeting point and B2C workshop of marketing & distribution strategies for live action children films during BUFF:ff Financing Forum March 14th, 2012 – Malmö, Sweden
KIDS Regio is a highly profiled B2C (business to consumer) workshop during the well-known BUFF:ff Financing Forum in Malmö. Designed for audiovisual professionals, the workshop covers cross- and transmedia marketing & distribution trends, strategies and consumer research for childrens films.
Top level marketing specialists will share their expertise with you in a Keynote session. Then you’ll get to discuss your own project with industry pros. You’ll meet in small groups to explore cross media and transmedia opportunities, as well as the potential of social media channels to better market your film. Exclusive one on one meets will help to flesh out ideas on designing a new business model for your project.

Travel to Malmö

The most convenient Airport is Copenhagen International Airport in Denmark. From there take the direct train across the bridge (20 minutes ride) and you arrive in the city Center of Malmö, where all events during the forum take place within walking distance.

>> More informations about the BUFF:ff Financing Forum